Brand Identity Design (ADG201)
- Tín chỉ
- 3
- Bậc
- Bachelor in Graphic Design
- Thang điểm
- 10
- Điểm qua
- 5
Mô tả
The aim of this course is to equip students with the basic knowledge of Brand Identity Design: Brand basics (what is brand, brand identity, branding; brand strategy...), Brand ideals (flexibility,value, differentiation, sustainability…), Brand elements (brandmarks, wordmarks, symbol, characters…), Brand dynamics (Social media, Mobile, …; Private labeling, Brand licensing, Certification…); Brand identity design (Logotype + signature, Color, Typography, Trial applications, Presentation…), Brand book (Standards + guidelines..), (Managing, Measuring, Decision making, Intellectual property, Design management...)
Phân bổ thời gian
1 course = 30 sessions 1 session= 90 minutes
Nhiệm vụ sinh viên
Requirement: - Attend more than 80% of contact hours in order to be accepted to the final examination - Actively participate in class activities - Fulfil tasks given by intructor after class - Use personal laptop in class only for learning purpose - Read the textbook in advance - Access the course website (www.cms.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students,for practicing and assessment. - Laptop installed with some version of photograph editing software such as Illustrator, Photoshop, Indesign