Brand Identity Design_Thiết kế nhận diện thương hiệu

Description:The objective of this course is to equip students with basic knowledge of Branding and Brand Identity Design: Basic theory of Branding in the digital age and artificial intelligence; Methods of market research and customer understanding; Process of brand building, operation and management of brand identity; Building appropriate brand promotion strategies. Objectives: The course will prepare students with knowledge of the branding process and brand management. Skills in designing a brand identity system and managing this design system according to standards on many different media; The course will help students perfect a variety of skills in researching branding projects and applying research to problem solving; The course helps students understand the trends in brand identity design and choose the appropriate artistic direction. Teaching method: Self-study of documents, Under the guidance of lecturers, Research and analysis of real projects, Practice of individual exercises combined with group exercises, students will be equipped with knowledge and skills to build and perfect a brand identity system.