Google Ads and SEO - Google Ads và SEO

This course is designed to teach students to optimize website content for the best possible search engine ranking. Students will learn the theory behind Google search and other search engine algorithms, as well as build practical, real-world skills that can be applied to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Students will also learn how to create and execute search campaigns on Google Ads Search (formally AdWords). Through an introductory overview, students are guided through the official Google Ads Search training materials. Beyond Google materials, practical campaign creation and optimization best practices and exercises are provided to ensure the acquisition of practical skills and knowledge.