Brand Identity Design_Thiết kế nhận diện thương hiệu

Description: 'The aim of this course is to equip students with the basic knowledge of Brand Identity Design: Brand basics (what is brand, brand identity, branding; brand strategy...), Brand ideals (flexibility,value, differentiation, sustainability…), Brand elements (brandmarks, wordmarks, symbol, characters…), Brand dynamics (Social media, Mobile, …; Private labeling, Brand licensing, Certification…); Brand identity design (Logotype + signature, Color, Typography, Trial applications, Presentation…), Brand book (Standards + guidelines..), (Managing, Measuring, Decision making, Intellectual property, Design management...) Objectives: '- The Branding & Identity Design course will prepare students to design and establish visual identities and brand standards across a variety of mediums. The course will help the student look beyond logo design and acquire a fundamental understanding of the aspects of designing a brand system that is scalable and replicable, regardless of application '- Throughout this course, emphasis will be placed on the use of logo, including its use as a valuable analytical tool for the visual communication professions. Teaching method: Under lecturer’s instruction, through a series of instruction sessions, researchanalysis and personal exercises, students will be equipped with knowledge and skills to develop and complete a brand identity system