Brand Management_Quản trị thương hiệu

This course is designed to develop knowledge, skills, and perspectives to support the application of managing products and developing brand strategies in the marketing area. It helps students to gain insights into the role of product and brand management in gaining and maintaining customer loyalty. Students are encouraged to make effective use of AI-powered tools to support their assignments. These technologies can assist in research, idea generation, content organization, and campaign planning, helping them focus more on strategic thinking and creativity in brand management.