Crisis Communications Management_Quản trị truyền thông khủng hoảng
Crisis Communications Management
- Tín chỉ
- 3
- Bậc
- Bachelor level
- Thang điểm
- 10
- Điểm qua
- 5
Mô tả
This course covers crisis communication theory, crisis management approaches, classic cases and the influence of culture on crisis communication. This course will introduce the definitions of crisis and how they come about, the importance of the Enterprise Risk Management framework in crisis prevention and preparation, and how we can recognise and address crises in case they happen. This course focuses on the role of communications throughout the crisis management process, as well as how to utilise media relations and social media to prevent and/or respond to crises.
Phân bổ thời gian
Study hour (150h) = 45h contact hours + 105h self-study
Nhiệm vụ sinh viên
- Attend more than 80% of contact hours in order to be accepted to the final examination - Actively participate in class activities - Fulfill tasks given by instructor after class - Use their own laptop in class only for learning purpose - Read the textbook in advance - Access the course website (https://flm.fpt.edu.vn/) for up-to-date information and material of the course.