Content Strategy for Professionals_Xây dựng chiến lược nội dung

Description: In this course, student will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Students will learn how effectively utilize AI to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. Lecturer will use several teaching methods such as conducting group discussion and sharing field work experiences in the market on top of regular teaching. Students will have the chance to showcase their presentation and media products as well as their thinking process related to this field.