Digital Marketing Analytics_Phân tích marketing số

This Course is based on the Coursera Specialization "Digital Marketing" and Google Digital Marketing & E-commerce Certificat Professionnel, which covers both the dynamics and the global aspects of digital marketing. You'll learn how to attract customers using various digital channels, measure marketing performance through analytics, and manage e-commerce stores to boost customer loyalty. *Teaching method: This is a blended-learning course, in which students will take a look at the videos & slides and reading on Coursera first at home, then rewatch & discuss key questions with classmates and teachers at classes. Students will use AI tools and applications to: - support generating and refining ideas - assist in content suggestions, - assist in answering questions on Edunext, in-class discussions, and identifying credible sources. - supports summarizing and concluding research findings through data-driven insights and structured templates.