Digital Marketing Strategy_Chiến lược marketing số

Description: This course is based on the Coursera Specialization "Digital Marketing," offering a comprehensive exploration of the dynamics and global aspects of digital marketing. Students will delve into how the Digital Revolution has impacted marketing in an Analog World and gain insights into the core processes of planning and executing a digital marketing campaign. Additionally, the course integrates the use of artificial intelligence (AI) to equip students with essential skills for market data collection, consumer behavior analysis, and effective digital marketing strategy development. By the end of the course, students will be able to select the most suitable marketing channels for various products and design impactful AI-powered digital campaigns. *Teaching Method: This blended-learning course combines self-paced online study with collaborative in-class activities. Students are required to review videos, slides, and readings on Coursera before class. During class sessions, they will review key content and engage with peers and instructors to reinforce and apply their knowledge.