Introduction to e-commerce_Nhập môn thương mại điện tử

This course provides a comprehensive examination of the rapidly evolving digital marketplace through the tripartite lens of business, technology, and society. It establishes a theoretical framework for understanding how digital trade mechanisms have revolutionized traditional economic structures and continue to reshape global commerce. In this course, students will investigate the foundational elements of the digital economy, ranging from technical infrastructures and security protocols to complex business models. The curriculum requires learners to analyze critical strategies in digital marketing and supply chain management while simultaneously evaluating the ethical, social, and political implications inherent in online commerce. Through this rigorous inquiry, participants engage with the practical realities of online retail, content delivery, and collaborative commerce. Upon completion, participants will possess the analytical acumen necessary to evaluate diverse e-commerce initiatives and the technical insight required for establishing a robust digital presence. Graduates will emerge equipped with a strategic perspective that integrates commercial innovation with ethical responsibility, preparing them to effectively navigate and lead within the complexities of the global digital trade environment.