Event Management_Quản trị sự kiện

This course provides a comprehensive overview of the events industry, equipping students with the knowledge and skills required to plan and execute successful events. Students will explore the key characteristics of events, examine the role of industry bodies, and analyze the events business as a service industry. The course delves into the scope and impact of events on society, the economy, and politics, while offering a thorough understanding of event planning processes, including budgeting, marketing, and logistics. It places strong emphasis on strategic event management, project management techniques, and risk management strategies. A highlight of the course is the opportunity for hands-on experience through a real-world project, where students will apply their learning to organize a complete event.