Introduction to International Business_Nhập môn kinh doanh quốc tế

Introduction to International Business is designed to equip students with a comprehensive understanding of the fundamental principles and practices of conducting business in a globalized economy. It explores the dynamic interplay of socio-cultural, economic, technological, and political-legal factors that shape the international business environment. Students will gain insights into the strategies and techniques for entering and operating in foreign markets, including trade policies, global supply chains, and cross-border management. A key feature of this course is the integration of artificial intelligence (AI) tools and applications, enabling students to analyze international market trends, optimize decision-making processes, and develop innovative solutions to real-world business challenges. By the end of the course, students will be prepared to navigate the complexities of international business with a forward-thinking, technology-driven approach.