International Business Strategy_Chiến lược kinh doanh quốc tế

This Course is based on the Coursera Specialization "Business Strategy", which covers both the dynamics and the global aspects of strategic management. Students will learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. The course is divided into two parts. In the first part, students will develop their ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. The course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools students need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. In the second part, students will advance their strategic analysis skills, by learning the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). The course will introduce the tools students need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. A key feature of this course is the integration of artificial intelligence (AI) tools and applications, enabling students to generate ideas or structure for their analysis and assist with editing and enhancing clarity while maintaining the student's critical thingking and originality.