Intergrated Marketing Communication in Digital World_Chiến lược truyền thông marketing tích hợp
Intergrated Marketing Communication in Digital World
- Tín chỉ
- 3
- Bậc
- Bachelor
- Thang điểm
- 10
- Điểm qua
- 5
Mô tả
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Phân bổ thời gian
Study hour (150h) = 64h online + 3h offline + 1h Final exam +82h self-study
Nhiệm vụ sinh viên
1. Join the online course (spec.) when being invited by the admin. 2. Enroll in each MOOC of spec., regularly study MOOCs at least 5hrs/week by watching videos, reading materials, taking quizzes, doing assignments... as required 3. Respect the Coursera Code of Conduct, at https://learner.coursera.help/hc/en-us/articles/208280036-Coursera-Code-of-Conduct 3. Keep online learning progress promptly (bonus will be awarded) 4. Communicate and discuss in forum 5. Attend offline sessions in the Campus (Optional) 6. Must complete all MOOCs of spec. with certification in order to take the Final Exam at Campus
Lưu ý
1) Ongoing assessment: Students who complete all MOOCs before the course deadline will receive 1 bonus point; otherwise, no bonus point will be awarded. 2) Theoretical Exam (TE) 3) Final Result (FR) =min (10, TE + Bonus) 4) Completion Criteria: TE>=4 and FR>=5