Transmedia Storytelling_Thuật kể chuyện đa phương tiện

This course helps students to identify the power of transmedia storytelling in attracting and influencing audiences. The students will practice designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. In the end, this course will help you to design a strategy for developing and telling your own transmedia story. Lecturer will use several teaching methods such as conducting group discussion and sharing field work experiences in the market on top of regular teaching. Students will have the chance to showcase their presentation and media products as well as their thinking process related to this field. Teaching methods: '- Direct Instruction - Inquiry-based Learning - Cooperative Learning - Case Study Analysis