Content Marketing_Marketing Nội dung

This Course is based on the Coursera Specialization "Content Marketing," which covers both the theorical and practical lessons of content marketing. Specifically, students will be equipped with the strategic frameworks, tools, and decision-making skills needed to plan, create, optimize, and scale content in today’s digital landscape. Students will progress from foundational content strategy and audience engagement to advanced tactics for optimization, production scaling, and performance measurement. Additionally, students will explore how to align content with business goals, design content systems using pillars and topic clusters, apply modern SEO and discoverability best practices, and responsibly scale production using AI, partnerships, and repurposing strategies. Throughout the specialization, students focus on building content that is not only engaging, but discoverable, credible, and sustainable over time. They will apply the acquired knowledge and skills in completing a project to tackle a specified real-world problem.