Management and Marketing Principles_Nguyên lý Quản trị và Marketing

The course aims to provide students with a comprehensive understanding of both classical and contemporary marketing theories, as well as their practical applications. Throughout the course, students will engage with new classical and contemporary cases, exploring the interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles, and futuristic applications of marketing management theories and concepts. Upon successful completion of this course, students shall: 1. Acquire an understanding of the significance of management and marketing in various organisational settings. 2. Gain a comprehensive understanding of the fundamental principles that govern management and marketing. 3. Demonstrate outstanding analytic abilities that are critical for effectively tackling obstacles in business and marketing operations and reaching well-informed managerial judgements.