International Marketing_Marketing quốc tế

International Marketing

Tín chỉ: 3
Bậc: Bachelor
Thang điểm: 10
Điểm qua: 5

Mô tả

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

Phân bổ thời gian

Study hour (150h) = 50h online + 3h offline (optional) + 1h Final exam + 96 self-study

Nhiệm vụ sinh viên

1. Join the online course (spec.) when being invited by the admin. 2. Enroll in each MOOC of spec., regularly study MOOCs at least 5hrs/week by watching videos, reading materials, taking quizzes, doing assgnments... as required 3. Respect the Coursera Code of Conduct, at https://learner.coursera.help/hc/en-us/articles/208280036-Coursera-Code-of-Conduct 3. Keep online learning progress promptly (bonus will be awarded) 4. Communicate and discuss in forum 5. Attend off-line sessions in the Campus (Optional) 6. Must complete all MOOCs of spec. with certification in order to take the Final Exam at Campus

Công cụ

Internet access

Lưu ý

Ongoing assessment: Students who complete all MOOCs before the course deadline will receive 1 bonus point; otherwise, no bonus point will be awarded.