Content Marketing_Marketing Nội dung

This Course is based on the both Coursera Specialization "The Strategy of Content Marketing" and "Social Media Management", which covers both the theorical and practical lessons of content marketing. You firstly will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing. You will end the course with real-world application of your skills through a content management project on social media. This is a blended-learning course, in which students will take a look at the videos & slides and reading on Coursera first at home, then rewatch & discuss key questions with classmates and teachers at classes. AI tools can significantly enhance content marketing efforts by automating tasks, improving content quality, and providing valuable insights. Some AI tools that can be used in content marketing include: AI Writing Tools, AI Design Tools, AI Social Media Management Tools, AI Analytics Tools