Marketing Research_Nghiên cứu Marketing
Marketing Research
- Tín chỉ
- 3
- Bậc
- Bachelor in Business Administration
- Thang điểm
- 10
- Điểm qua
- 5
Mô tả
The course is to introduce the student to the field of marketing research which serves a central basis for marketing decision making. This course covers the basic concepts in measurement, research design, data collection, data analysis and presentation of findings. AI supports idea suggestion by providing comprehensive information about the fields and topics that students are interested in for research assignments in the field of marketing.
Phân bổ thời gian
Study hour (150h) = 45h (60 sessions) contact hours + 1h final exam + 104h self-study
Nhiệm vụ sinh viên
- Attend at least 80% of contact hours in order to be accepted to the final examination - Actively participate in class activities - Fulfil tasks given by intructor after class - Use their own laptop in class only for learning purpose - Read the textbook in advance - Access the course website (www.flm.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.
Công cụ
AI tools