Intergrated Marketing Communications_Truyền thông Marketing tích hợp
Intergrated Marketing Communications
- Tín chỉ
- 3
- Bậc
- Bachelor
- Thang điểm
- 10
- Điểm qua
- 5
Mô tả
The course aims to provide students a solid foundation on different aspects of advertising and other major integrated marketing communications tools, and the role of these tools in the marketing process. In particular, attention will be given to discussions on (1) understanding the communication processes of consumers and marketers, (2) conducting situation analyses of business and social environments, (3) devising effective creative strategies for achieving marketing objectives, and (4) implementing and evaluating the creative strategy.
Phân bổ thời gian
Study hour (150h) = 45h (60 sessions) contact hours + 1h final exam + 104h self-study
Nhiệm vụ sinh viên
- Attend at least 80% of contact hours in order to be accepted to the final examination - Actively participate in class activities - Fulfil tasks given by intructor after class - Use their own laptop in class only for learning purpose - Read the textbook in advance - Access the course website (www.flm.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.