MARKETING STRATEGY
- Tín chỉ
- 3
- Bậc
- Bachelor in Business Administration
- Thang điểm
- 10
- Điểm qua
- 5
Mô tả
This course is about evaluating, developing and managing innovative and competitive marketing strategies. It aims to deepen the understanding of how marketing relates to the key issues in business strategy: choosing customers, defining and creating value, delivering and appropriating value, and sustaining value in against competitors. Students will be required to synthesize the theories and concepts that you have learned in earlier marketing and business courses to develop well-informed, thoughtful, strategic marketing decisions.
Phân bổ thời gian
30 sessions; 1 session= 90 minutes
Nhiệm vụ sinh viên
- Attend more than 80% of contact hours in order to be accepted to the final examination - Actively participate in class activities - Fulfil tasks given by intructor after class - Use their own laptop in class only for learning purpose - Read the textbook in advance - Access the course website (www.cms.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.