DIGITAL MARKETING
- Tín chỉ
- 3
- Bậc
- Bachelor in Business Administration
- Thang điểm
- 10
- Điểm qua
- 5
Mô tả
Digital marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet. the purpose of this course is to develop learner understanding of, and skills in the use of the complex interactive Digital media which comprise the tools of internet marketing. This area of study is subject to rapid rates of change with an immense array of continually developing technology converging and impacting on how e- business operates.
Phân bổ thời gian
30 sessions; 1 session= 90 minutes
Nhiệm vụ sinh viên
- Attend more than 80% of contact hours in order to be accepted to the final examination - Actively participate in class activities - Fulfill tasks given by instructor after class - Use their own laptop in class only for learning purpose - Read the textbook in advance - Access the course website (www.lms.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.