Omnichannel Marketing_Bán hàng đa kênh

Omnichannel marketing is a response to modern buying habits, providing consumers with a consistent brand experience whether traditional or digital. This course examines how marketers plan campaigns to reach consumers at every possible point of contact and how effective digital strategies can help businesses grow and thrive. This course also covers the critical topic of social customer service, customer experience and buyer's personas development. It provides also current and emerging issues of leadership and data protection and risk in digital time. Students will use ChatGPT/Gemini for Inbound/Content Marketing strategies After completing this course, students will be able to: • Use best practices to create an omnichannel marketing strategy with a unified message, voice, and brand and a seamless customer experience • Use best practices to develop researches on customer journey and buyer's personas • Demonstrate an understanding of the key tactics and strategies associated with inbound channels including social media marketing, content marketing, search engine marketing, and email marketing • Demonstrate an understanding of the key tactics and strategies associated with outbound channels including digital display, video, and YouTube advertising. *Teaching method: This is a blended-learning course, in which students will take a look at the videos & slides and reading on Coursera first at home, then rewatch & discuss key questions with classmates and teachers at classes.