Digital Marketing 2_Marketing số 2

This Course is based on the Coursera Specialization "Digital Marketing", which covers both the dynamics and the global aspects of digital marketing. You'll learn about the impacts of digital technologies on marketing communication strategies, as well as the core processes of planning a digital marketing campaign and how Digital Revolution impacted Marketing in an Analog World. At the end of the course, you'll be able to select the right marketing channels for the product and know how to plan a digital campaign , as well as apply critical thinking skills for successful marketing of Analog products and services in a Digital age. *Teaching method: This is a blended-learning course, in which students will take a look at the videos & slides and reading on Coursera first at home, then rewatch & discuss key questions with classmates and teachers at classes.