Media Planning _ Lập kế hoạch truyền thông

This course offers an in-depth exploration of modern media planning practices, with a strong emphasis on the integration of Artificial Intelligence (AI) tools in strategic media decision-making. Students will learn the complete process of designing, implementing, and optimizing media plans that align with brand communication objectives. Key topics include media selection, media mix strategy, audience segmentation, scheduling, performance metrics, and budgeting. The course highlights the practical role of AI in supporting media strategy. Students will apply AI-based tools in hands-on class projects to enhance their analytical and planning skills. By the end of the course, students will have developed practical media planning competencies and critical thinking abilities to address real-world communication challenges.