Public Relations Management for events_PR cho sự kiện

This course helps students answer three important questions: what is event public relations, why do we do it, and how do we do it? This course applies the knowledge and skills needed by a public relations practitioner to design, organize and publish a special event as part of a broader public relations program or as an independent communication tool. Students will learn how to execute a PR campaign for an event and how to effectively lead and motivate a team. Students also participate in practical training to organize an event. - Instructors will use a number of teaching methods such as group discussions and experience sharing, practical work practice instead of conventional teaching. - Students will have the opportunity to present their work and thought processes related to this work.