Introduction to Public Relations_Giới thiệu về quan hệ công chúng

This course provides students with an understanding of key concepts, theories and practices relevant to the public relations field. Students are also equipped with the essential knowledge and skills of building and maintaining relationships with key publics and stakeholders in a variety of settings. On top of that, students have an opportunity to research, plan, design and evaluate a public relations (PR) campaign for a real client, then present their campaign as part of the course. Lecturer will use mixed teaching methods including lectures, class discussions, video presentations and problem-solving sessions. Students will be required to apply key concepts and theoretical models to develop and evaluate a PR campaign for a client, then present their campaigns in front of the class.