Public Relations principles and strategies_Chiến lược quan hệ công chúng

This course helps students answer three essential questions: What is public relations, why do we do it, and how do we do it? It introduces the tools and techniques necessary for effective public relations practice and explores the critical steps in the public relations planning process, which is central to both the study and practice of the field. Additionally, the course introduces students to AI tools that enhance the quality of their work, enabling them to improve decision-making, streamline communication strategies, and stay ahead in a rapidly evolving PR landscape.