Business Research Methods_Phương pháp nghiên cứu
Business Research Methods
- Tín chỉ
- 3
- Bậc
- Bachelor in Business Administration
- Thang điểm
- 10
- Điểm qua
- 5
Mô tả
This course introduces students to a number of research methods useful for academic and professional investigations of business practices. By examining the applications, strengths, and weaknesses of methodologies drawn from both the qualitative and quantitative traditions, this course permits an understanding of the various steps involved in designing and executing a research project so that students will be able to conduct their research later. A key feature of this course is the integration of artificial intelligence (AI) tools and applications. Students learn to use theses tools to : - support generating and refining research topics, - assist in content suggestions, - assist in answering questions on Edunext, in-class discussions, and identifying credible sources. - supports summarizing and concluding research findings through data-driven insights and structured templates.
Phân bổ thời gian
Study hour (150h) = 45h (60 sessions) contact hours + 1h final exam + 104h self-study
Nhiệm vụ sinh viên
Students need to - Class attendance is strongly encouraged. Attend at least 80% of class hours in order to be accepted to the final examination - Actively participate in class activities - Fulfill tasks given by instructor after class - Use their own laptop in class only for learning purpose - Read the textbook in advance - Access the course website (http://flm.fpt.edu.vn) for up-to-date information and materials of the course, for online supports from teachers and other students, and for practicing and assessment.