Destination Management and Marketing_Quản trị điểm đến và Marketing

-Course objectives: The subject is aimed at providing a vital and comprehensive understanding of destination marketing and management -Description: Managing destinations is an area of growing importance as tourism regions compete to provide unique experiences and exceptional value to visitors. Principles and concepts of building strong destinations are explored to assist future tourism professionals in establishing stronger regional & international tourism organizations while responding to the needs and wants of community residents. -Teaching method: Basic input will be given by the lecturer in order to initiate discussions on the relevant topics. Therefore, students are required to prepare the reading material in advance. In class, short group works will take place. This should further stimulate discussion between students and allow them to immediately apply theoretical knowledge to mini-case studies. Additionally, discussion should allow students to reflect on observations of tourist destinations and identify linkages with management and marketing activities.