Consumer behavior in Tourism_Hành vi khách du lịch

-Objective: The subject is aimed at providing a vital understanding of contemporary tourist behaviour and its application in a variety of sectors of tourism. -Description: Students will acquire broad knowledge of consumer behavior in tourism and hospitality industry. They will be able to describe and explain tourist behaviors through the perspectives of human psychology.They can also determine the role of tourist behaviors in the process of tourism product development, quality management and other marketing decisions. -Teaching Method: Basic input will be given by the lecturer in order to initiate discussions on the relevant topics. Therefore, students are required to prepare the reading material in advance. In class, short group works will take place. This should further stimulate discussion between students and allow them to immediately apply theoretical knowledge to mini-case studies. Additionally, discussion should allow students to reflect on observations of own or (other) tourists’ behaviour and identify linkages with management and marketing of tourism (products).